PACKAGING & GIFTS
ABOUT GRACE COLE
Grace Cole started trading since 2007 and has grown into a global beauty brand. Grace Cole offers a collection of bath, body and home products ranging from decadent hand washes and velvety body creams to glamorous body sprays and sumptuously scented candles. Grace Cole products are made and distributed throughout the world. Xcel were asked to develop a range of items to aid in the promotion of their beauty products, after multiple materials choices were researched, we were given the final go ahead for tin which accompanied their products for their winter campaign.
ABOUT ESTÉE LAUDER
(BUMBLE & BUMBLE)
Estée Lauder Companies Inc, the multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City.
Estée Lauder's hair care brand Bumble & Bumble wanted to do something special for their Christmas campaign in 2017, after producing many kinds of merchandise over the years, this was the first time Bumble & Bumble had asked us to to come up with ideas for their packaging, knowing that Xcel have produced many in the past, we were happy to assist. Their design was not your normal packaging and dealing with a surface, which is not flat and having to produce multiple sequins to match a secondary outer box proved a challenge. We knew this was going to be hard to ensure the print was perfect and after many attempts we finally made this bauble and went on sale to become one of their best campaigns ever.